Monday, 6 August 2012

Social Media Madness

I have been seeing social media madness going around in friendly business circles these days.

Here are a few questions you need to ask before you jump in and commit your marketing dollars:
  1. Will your social media presence bring in new customers???
  2. Does it create awareness of your product or services?
  3. What is unique about your social media strategy???
  4. How will it make your customers stick???
  5. How will you convert their "Likes" into sales?
Success of a social media strategy by its very nature is hard to measure - in other words, its a hard problem to solve.??Its not to say, its not do-able, it just needs the right context.

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