Here are a few questions you need to ask before you jump in and commit your marketing dollars:
- Will your social media presence bring in new customers???
- Does it create awareness of your product or services?
- What is unique about your social media strategy???
- How will it make your customers stick???
- How will you convert their "Likes" into sales?
Success of a social media strategy by its very nature is hard to measure - in other words, its a hard problem to solve.??Its not to say, its not do-able, it just needs the right context.