Friday, 23 April 2010

Prototyping & the essence of building great products - Tom Wujec: Build a tower, build a team

Early in my career I have learnt the importance of prototyping well before venturing down doing a full implementation of an idea.

While many prototypes we built have never been commercialised. Prototypes helped us to incrementally increase our skill-set & bring in new ideas. Many of them today are being transferred into commercial work we do for others & products we build.

In this TED video Tom Wujec demonstrates Marshmallow Challenge. In essence how prototyping makes better products.

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